Paid Search Advertising:
Clicks to clients

In the fast-paced world of digital marketing, Pay-Per-Click (PPC) advertising stands out as the sprinter with the golden boot ready to win the race for you. At Good Smart Idea, we launch precision-targeted missiles designed to land directly in the lap of your ideal customer. Here’s why our PPC campaigns are not just fast—they’re foremost.

Trusted by Top Companies

Why PPC with Good Smart Idea?
The Good Smart Idea PPC Formula

Data-Driven Keyword Selection

We don’t guess; we use data to select keywords that have high intent and high conversion rates.

Ad Copy That Compels Action

Our ads don’t just catch the eye; they catch the heart and mind, compelling action with every word.

Landing Pages That Convert

Paired with irresistible ad copy, our landing pages are the clincher, turning interest into action.

Ongoing Optimization

We’re constantly refining your campaigns based on real-time data, ensuring peak performance at all times.

Transparent ROI Tracking

See the impact of every dollar spent with clear, understandable metrics that demonstrate real growth.

Case Study

Carson Law Firm - Dramatic Conversion and Cost Efficiency

Client: Carson Law Firm

At Good Smart Idea, we focus on tailored marketing solutions that drive not just quantity, but quality in leads, ensuring every marketing dollar spent is an investment towards measurable and impactful returns. Our strategy for Carson Law Firm exemplifies our commitment to delivering cost-effective results and operational efficiencies, setting a new standard compared to industry averages.

Outstanding Achievements:

Conversion Rate

Increased to 12.68%, a 35.53% rise from the previous period. This remarkable achievement stands out against the industry average for probate attorneys, which is at 9.65%. Cost per Conversion: Decreased to $36.68, a 35% reduction from $56.22. Comparatively, the industry average Cost Per Lead (CPL) stands at $72.24, demonstrating Good Smart Idea’s effectiveness in cost management. Overall Efficacy: Enhanced by 196%, demonstrating significant campaign success and surpassing industry benchmarks.

Strategic Impact

Good Smart Idea deployed precise marketing tactics that not only boosted the conversion rate but also cut down the cost per conversion dramatically for Carson Law Firm. These strategic efforts contributed to lead quality that is significantly higher than the industry’s average, which translates to reduced operational costs by minimizing time spent on unproductive leads.

ROI and Operational Benefits

With each lead costing just $36.68 in a high-value legal services context, the firm experienced an outstanding return on investment. This figure is especially notable when considering the average industry cost per click (CPC) of $7.92 and underscores the optimized spending and enhanced lead quality achieved by Good Smart Idea.
What Makes Good Smart Idea Different?

Our approach to PPC goes beyond traditional tactics. It’s about strategic foresight, creative brilliance, and analytical rigor. With Good Smart Idea, your PPC campaigns push exponential growth.

Proven Performance

A 50% increase in conversion rates and a significant drop in CPA, because effectiveness is our ethos.

Continuous Innovation

In the ever-evolving PPC landscape, we stay ahead, ensuring your campaigns are always on the cutting edge.


We work with you, not for you. Expect collaboration, clear communication, and shared success.

Google vs. Bing

You have questions, we have answers.

Frequently Ask Questions
What exactly is paid search advertising, and why should I consider it for my business?

Paid search advertising involves placing ads on search engine results pages (SERPs) such as Google or Bing, targeting specific keywords relevant to your business. It’s a powerful way to increase your online visibility, drive targeted traffic to your website, and generate leads or sales by reaching potential customers actively searching for products or services like yours.

Paid search advertising operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay each time their ad is clicked. The most popular platforms for paid search advertising are Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads), which allow you to create and manage ads across their respective search networks.

Paid search advertising offers several benefits, including immediate visibility at the top of search results, precise targeting options to reach your ideal audience, measurable results and ROI tracking, flexible budgeting options, and the ability to quickly adjust and optimize campaigns based on performance data.

To maximize the effectiveness of your paid search advertising campaigns, start by conducting thorough keyword research to identify relevant and high-performing keywords. Craft compelling ad copy that entices users to click, and create landing pages that align with your ads and offer a seamless user experience. Continuously monitor and optimize your campaigns by adjusting bids, testing ad variations, and refining targeting settings to improve performance and ROI.

At Good Smart Idea, we’re masters of paid search advertising, committed to empowering businesses like yours to thrive online. From devising bespoke strategies to executing precise campaign setups, continuous optimization, and insightful management, our seasoned team utilizes cutting-edge techniques and industry insights to ensure maximum returns from your paid search advertising investment. Ready to unlock the full potential of your online presence and achieve your business objectives? Let’s embark on your paid search advertising journey together!

Quickly Leap Ahead

With Good Smart Idea, PPC becomes becomes your competitive edge. Ready to see immediate results, transform your digital presence, and leap ahead of the competition? It’s time to explore PPC with Good Smart Idea.

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