We're the professional Creative Agency
Our journey from Romania to the vibrant streets of Cleveland, Ohio, has instilled in us a blend of innovation, resilience, and creativity, making Good Smart Idea more than just a digital marketing agency.
25+
years of experience
Your Trusted Digital Marketing agency
Marketing with us isn’t just about expanding your digital footprint; it’s about creating lasting relationships and driving predictable, sustained growth through effective digital advertising. Let Good Smart Idea be your partner in navigating the digital marketplace’s complexities and unlocking your brand’s full potential.
here's what makes us unique:
Strategic Partnerships
We collaborate with leading tech innovators in digital advertising, equipping you with premier tools to conquer the market.
Bold
Creativity
Inspired by our immigrant roots and Cleveland’s gritty spirit, our creative process explores the uncharted to deliver captivating digital ads that stand out.
Data-Driven Strategy
We craft dynamic, actionable strategies that leverage data analytics to ensure your ads not only captivate but convert.
Precision Execution
Agile and adaptive, our execution methodology mirrors our own stories of adaptation, ensuring your campaigns pivot to capture opportunities at the perfect moment.
Who We Are
Good Smart Idea stands at the intersection of global experience and local expertise
Specializing in cutting-edge digital advertising for small and medium-sized businesses worldwide. From Cleveland, Ohio, we extend our reach globally, undertaking every project with an understanding of your unique needs and goals.
We harness the full spectrum of digital platforms to develop highly targeted ad campaigns. By tapping into the power of social media, search engines, and beyond, we drive engagement, conversions, and action, making your brand resonate across digital landscapes.
We harness the full spectrum of digital platforms to develop highly targeted ad campaigns. By tapping into the power of social media, search engines, and beyond, we drive engagement, conversions, and action, making your brand resonate across digital landscapes.
Our Mission
To enable businesses to carve out their digital identity, maximizing visibility and impact through unparalleled digital advertising strategies that cut through the online clutter.
Our Vision
To revolutionize digital advertising for small and medium businesses by crafting personalized, high-ROI campaigns that spotlight your brand and compel your audience to act.
Our Culture
At Good Smart Idea, we believe that meaningful connections stem from storytelling that engages and resonates. Through a blend of strategic thinking and creative innovation, we don’t just sell your brand; we introduce it as a key player in your audience’s daily digital experience. We foster a culture of listening and responding, building not just campaigns but communities around your brand.
team member of company
Extra ordinary creation Team behind
Alex Tarlescu
Director of Creative Operations & Partner –
Manages the day-to-day creative processes and operational workflow, ensuring innovative solutions are delivered efficiently.
Manages the day-to-day creative processes and operational workflow, ensuring innovative solutions are delivered efficiently.
Trading in his biology textbook for a crash course in sales and marketing, Alex’s journey took a turn for the best at Baldwin-Wallace University where he graduated with a degree in Business Marketing. His foray into entrepreneurship began with a mobile DJ service during his teens, hinting at his future in marketing.
While classmates mastered the art of beer pong, Alex orchestrated live events around Cleveland, setting the stage for a career that would blend beats and business strategies. Alex’s partnership with childhood friend Mihai Iancu in 2020 birthed Good Smart Idea, capitalizing on his rich experience in sales and marketing.
A largely self-taught “full-stack digital marketer,” Alex has mastered everything from SEO to server management. His ability to switch from biology to marketing, then turntables to top-tier strategies, showcases a journey marked by versatility and passion. From Romania to the U.S., Alex isn’t just playing the marketing game—he’s changing the rules.
While classmates mastered the art of beer pong, Alex orchestrated live events around Cleveland, setting the stage for a career that would blend beats and business strategies. Alex’s partnership with childhood friend Mihai Iancu in 2020 birthed Good Smart Idea, capitalizing on his rich experience in sales and marketing.
A largely self-taught “full-stack digital marketer,” Alex has mastered everything from SEO to server management. His ability to switch from biology to marketing, then turntables to top-tier strategies, showcases a journey marked by versatility and passion. From Romania to the U.S., Alex isn’t just playing the marketing game—he’s changing the rules.
Mihai Iancu
Director of Digital Strategy & Partner –
Navigates the ever-evolving digital landscape to position the agency and its clients at the forefront of innovation in advertising and social media.
Navigates the ever-evolving digital landscape to position the agency and its clients at the forefront of innovation in advertising and social media.
Trading in his biology textbook for a crash course in sales and marketing, Alex’s journey took a turn for the best at Baldwin-Wallace University where he graduated with a degree in Business Marketing. His foray into entrepreneurship began with a mobile DJ service during his teens, hinting at his future in marketing.
While classmates mastered the art of beer pong, Alex orchestrated live events around Cleveland, setting the stage for a career that would blend beats and business strategies. Alex’s partnership with childhood friend Mihai Iancu in 2020 birthed Good Smart Idea, capitalizing on his rich experience in sales and marketing.
A largely self-taught “full-stack digital marketer,” Alex has mastered everything from SEO to server management. His ability to switch from biology to marketing, then turntables to top-tier strategies, showcases a journey marked by versatility and passion. From Romania to the U.S., Alex isn’t just playing the marketing game—he’s changing the rules.
While classmates mastered the art of beer pong, Alex orchestrated live events around Cleveland, setting the stage for a career that would blend beats and business strategies. Alex’s partnership with childhood friend Mihai Iancu in 2020 birthed Good Smart Idea, capitalizing on his rich experience in sales and marketing.
A largely self-taught “full-stack digital marketer,” Alex has mastered everything from SEO to server management. His ability to switch from biology to marketing, then turntables to top-tier strategies, showcases a journey marked by versatility and passion. From Romania to the U.S., Alex isn’t just playing the marketing game—he’s changing the rules.
Let's Talk Now!
We work closely with our clients throughout the design process, from the initial consultation to the final delivery, to ensure that we meet their expectations and exceed their goals.