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A rebrand, real automation, and a content-driven website — launched together
Bee Green Outdoor Living is a hardscaping and outdoor-living design-build firm serving Cleveland, Akron, and Medina. They wanted fewer commodity lawn jobs and more of the projects that build a business. Here's what changed in the year after the new site and campaigns went live.
year over year
on 32% less paid traffic
year over year
avg. job size up 2.5×
* Measured over the identical May 1 – Aug 18 window, 2025 vs. 2026 — since the new site and campaigns went live.
The Numbers, Drawn
Organic Search Sessions — Monthly
+563% year over year
Worldwide organic search sessions by month. August shown through Aug 18, 2026 — the case study's data cutoff.
Where Sessions Come From
Same May 1 – Aug 18 window, one year apart.
May 1 – Aug 18, 2026 — After
Organic 35% · Paid Search 25% · Other 40%
May 1 – Aug 18, 2025 — Before
Organic 10% · Paid Search 67% · Other 24%
What We Built
“Beesley,” the chatbot
A concierge that answers visitors 24/7 in the brand’s voice — including nights and weekends, when the crew is out on job sites — and qualifies serious prospects in a few taps. The moment someone shares contact info, it’s captured, scored, and follow-up is already moving.
Email sequences that already knew the customers
The client’s existing contacts were imported first, so the automation started with real customer history — not a cold list. New leads route instantly into tiered sequences, the CRM, and real-time team alerts.
70 pages, one brand, zero lost equity
A repositioning from commodity landscaping to outdoor living, on a custom 70-page site at a premium exact-match domain — brand-new, zero search history. Organic still grew 6.6× through the move; nothing built before was lost.
This is Beesley on the live site, opening the conversation on its own — the front door of the automation stack. The moment a visitor shares contact info, the sequences, CRM, and team alerts behind it take over.
Three more views of the live build — tap a peeking card, or cycle through.
•The local target-market cities the SEO plan targeted — Cleveland, Strongsville, Parma, Lakewood, Avon Lake — show strong, real conversion rates. That's proof the local-SEO targeting is working, not just driving vanity traffic.
•90 days post-rebrand, searches for the old brand name (“bee green landscaping”) still rank an average #3.3 in Google and still convert — the redirect preserved existing brand demand instead of losing it.
Bee Green isn't a special case — it's what happens when a rebrand, real marketing automation, and a content-driven website all launch together instead of piecemeal. That's the playbook GSI builds for home-service businesses.
AI Chatbot · Marketing Automation · Website Rebrand · Local SEO · Home Services
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