SEO Success: Long-Tail Keywords, Content Volume, and StrategySEO Success: Long-Tail Keywords, Content Volume, and Strategy

The journey to SEO success is much like a treasure hunt. You’re on a quest to find the elusive ‘X’ that marks the spot—your target audience. But how do you find this ‘X’? The answer lies in long-tail keywords, high-volume content, and strategic keyword research.

Long-tail keywords are the secret sauce to a successful SEO strategy. These are longer, more specific search queries that, while less competitive, can target a more engaged audience. Think of them as the indie bands of the keyword world—niche but impactful.

Choosing your target keyword is a crucial step in your SEO journey. It’s the cornerstone of your strategy, the guiding star that leads you to your audience. Tools like Semrush and Wordtracker can help you navigate this journey. They can reveal high-volume, low-competition keywords that can become the target keywords for your content.

Once you’ve identified your keywords, it’s time to create high-volume content. Remember, in the world of SEO, the pen is mightier when there’s more ink. Producing more blog posts than your competition gives you more opportunities for your target keywords to be indexed and ranked by search engines. But it’s not just about quantity. Quality is key. Your content needs to be relevant, engaging, and valuable to your audience.

Your page content plays a crucial role in your SEO strategy. It’s not enough to simply choose the right keywords; they need to be incorporated effectively into your titles, headers, and body text. This not only helps search engines understand your content better, it also enhances user experience by making your content more relevant and easily accessible.

All these strategies aim to improve your search ranking. It’s crucial for businesses to rank on the first page of Google. With the right combination of long-tail keywords and high-volume content, this goal is attainable.

But SEO isn’t just about organic rankings. Paid strategies, like AdWords Search Network campaigns, can also help you reach the top of search results. However, these should be used in conjunction with organic strategies for the best results.

In conclusion, SEO success is a delicate balance of strategic keyword research, smart use of long-tail keywords, high-volume, high-quality content, and effective use of paid strategies. By mastering these elements, you’re well on your way to finding the ‘X’ that marks the spot—your target audience.

21 Ways to Improve Your Social Media Customer Service

21 Ways to Improve Your Social Media Customer Service


With the advent of social media, businesses have had to adapt their customer service models to accommodate the new medium. And while some companies have been slow to change, others have embraced using social media platforms as an opportunity to improve their customer service.

Social media Customer Services enables users to contact support through social media. It represents one crucial customer contact channel for the entire service ecosystem that complements call center customer support as it grows.

This also covers the handling of complaints and providing advice and answers. In a broader sense, the objective is to provide clients with easy and enjoyable customer experiences that support business growth.

What is social customer service?

Social customer service refers to a practice where a customer may receive support via Facebook or Twitter for a quick answer. 76% say that resolving an issue is critical to good services, which is invaluable to social consumers.

Social networks like Facebook and Twitter are certainly more than just new platforms for advertising. In addition, it is becoming increasingly valuable and valid channels for customers seeking and obtaining support. According a Sprout Social Index, a third quarter of respondents used social media for communication with brands.

Here are a few tips on how to provide effective customer service on social media:


a brand's reputation directly impacted by social media feedback


1. Be responsive

One of the most important things you can do for your customers is to be responsive to their inquiries, comments, and concerns. Show them that you’re listening and that you care about their issues by responding as quickly as possible.

Answering all questions on your various social media accounts shows that you have responsive customer service. This proves to potential customers that you care about your clients’ needs.

On the other hand, social media can also be a minefield of negativity. If you’re not careful, you could end up spending more time responding to haters than actual customers. So, what’s a small business to do? Well, you can take a page from the playbook of Hootsuite CEO Ryan Holmes, who advocates ignoring the trolls and focusing on the real customers.

2. Be available

While it’s important to be available on various social media platforms, it’s even more important to provide good customer service. 

That’s because social media is public. If you make a mistake, it can be quickly magnified. So it’s crucial to respond to customer inquiries promptly and professionally. 

Of course, that’s easier said than done. Social media moves fast, and it can be hard to keep up when providing customer service. But if you want your small business to succeed, you need to be available to provide good customer service on social media.

3. Be personal

It’s important for small businesses to be personable on social media. By engaging with customers on a personal level, you can build relationships that will last a lifetime. Plus, you’ll probably get a free promotion out of it! So be personal with your customer service on social media – your small business will thank you for it.


contact us via social media


4. Be human

Social media has changed the way that businesses interact with customers. In the past, businesses could get away with being impersonal and unresponsive, but now customers expect more. They want to feel like they are being heard, and they want to see that businesses are willing to go the extra mile to solve their problems.

That’s why it’s so important for businesses to provide great social customer service on social media. By being human and engaging with customers in a personal way, businesses can build relationships and trust. And when customers feel good about a business, they’re more likely to become loyal fans and advocates.

So, if you’re running a small business, don’t underestimate the importance of social media customer service. It could be the key to success.

5. Be helpful

How do you provide a customer support website for your business? Earlier telephone calls were the easiest and most efficient way for clients to ask companies for assistance. Telephone calls have beaten the postal system in terms of speedy services. It was referred to as snail mail. Then came email as a way to get quick and efficient service. I can’t remember why e-mailed emails killed phone calls, but then social networking was killed.

Today, it may have appeared as though direct messages and customer satisfaction surveys are the best way to be handling those customer queries

6. Be empathetic

Customer service on social media can be a funny thing. On the one hand, you want to be empathetic and understanding with your customers. After all, they’re entrusting you with their business, and they deserve to be treated well.

On the other hand, social media is a public forum, and you don’t want to give the impression that you’re not in control of your business. It’s a delicate balance, but it’s one that small businesses need to learn to master.

The key is to remember that social media is a two-way street. You need to listen to your customers and address their concerns, but you also need to be firm when necessary. If you can find that balance, you’ll be well on your way to providing superb customer service on social media.

7. Be patient

When it comes to customer service on social media, small business owners need to be patient when it comes to results. Customer service is one area where many businesses struggle. They expect immediate results and are often disappointed when they don’t see them.

The key is to remember that social media is a marathon, not a sprint. Results take time and patience is key. When you provide great customer service on social media, your customers will remember you and will be more likely to do business with you in the future. So be patient and keep up the good work!


customer concerns impact customer retention


8. Listen to your customers

Marketing professionals know social networks are often used by brands to find specific keywords. Listening is equally important in customer service. Moreover, many people believe in your business.

One in three consumers relies heavily on social media to seek information about businesses or get advice about their needs. Depending on how many views your website generates, it is essential in order for the customer service team members in social networks to analyze the activity so that you can understand how these kinds of issues are discussed online.

9. Monitor social media channels regularly

It’s important to monitor your social media channels regularly and have a customer service plan in place. By responding quickly and effectively to negative feedback, you can prevent a small problem from becoming a big one.

And by showing that you’re responsive and caring, you can turn an unhappy customer into a loyal one. So don’t be afraid of social media – embrace it, and use it to your advantage.

10. Have a plan for dealing with negative comments and feedback

Social media platform is a brilliant way to connect with new and potential customers, engage with your current ones, and build up a strong online social media presence for your small business. But social media can also be a minefield when it comes to negative comments and feedback.

The best way to deal with negative comments is to have a plan in place so you can quickly and efficiently deal with them when they arise. First, consider disabling comments on your social media posts altogether. This way, you won’t have to worry about negative comments appearing in the first place.

If you do choose to leave comments enabled, make sure you moderate them carefully so that only positive, constructive comments are approved. Finally, if you do receive any negative feedback, make sure you respond to it promptly and professionally. By having a plan in place, you can minimize the impact of negative comments and feedback on your small business.


customer service issues contact


11. Train your customer service team on social media

That’s why it’s so important to train your customer service team on social media. Make sure hire designated customer service reps, if at all possible, and that they know how to handle customer service requests the right way. By ensuring that your team is responsive and engaging on social media, you can create a positive customer experience that will reflect well on your business.

Plus, you’ll be able to reach a wider audience with your customer service message – social media is a powerful marketing tool, after all. So if you’re not already doing so, start training your team on social media today!

12. Be proactive

It’s always a good idea to be proactive when things happen with social media customer service. That way, you can avoid any potential disasters and keep your small business running smoothly. Here are a few tips to help you out:

-Monitor your social media channels regularly. This way, you can quickly spot any problems that might arise and deal with them accordingly.

-Respond to customer enquiries and customer complaints promptly. Ignoring them will only make the situation worse.

-Make sure your social media team is trained in how to deal with customers effectively. They should know how to diffusing difficult situations and keeping the peace.

Following these simple tips will help you maintain a good relationship with your customers and avoid a socially media customer service disaster.


customers are on all the social platforms


13. Resolve issues quickly

As anyone who has ever been on the receiving end of a social media meltdown knows, it’s important to keep your promises when it comes to having to provide customer service. That means responding to complaints via support tickets, giving customer assistance, resolving issues quickly, and being transparent about any changes or delays. By following these simple guidelines, you can avoid the social media Customer Service abyss and build a reputation for being responsive and reliable.

14. Keep your promises

As anyone who has ever been on the receiving end of a social media meltdown knows, it’s important to keep your promises when it comes to customer service. If you offer a sale, be respective of your offer and your guidelines. If you say you’ll be available during certain hours, then you should be available during those hours.

It’s ironic, but it’s the little things you can do as a company, or lack there of, that quickly can sour a customers a opinion of your brand.


social media strategy in the palm of your hands


15. Follow up with customers

While some social media customer service can be a bit of a pain, it’s always worth the effort to follow up with customers and ensure that they’re happy with your product or service. So next time you get a customer service question on social media, don’t ignore it – follow up and give your customers the attention they deserve.

16. Show appreciation

As a small business owner, one of the best ways to show appreciation for your customers is through social media. A simple post or tweet expressing your gratitude can go a long way in building customer loyalty. You can also use social media to give customers a behind-the-scenes look at your business, or to offer exclusive discounts and promotions.

Of course, outstanding customer service is always the best way to show appreciation for your customers. Whether it’s going the extra mile to resolve a problem or simply offering a friendly smile, treating your customers well is the best way to ensure they keep coming back. So, show your customers some love – they’ll be sure to appreciate it!


social media support via private messages


17. Stay positive

Businesses will respond negatively by expressing criticism. Usually, you must accept skepticism and optimism in your daily routine. This old saying is also applicable to online sales tenfold. If someone complains at the store, perhaps 3 others might listen.

When customers complain online, they will probably see the complaint in their Facebook news feed. Staying positive also gives you a strong loyal customer base. Many of these fans or supporters are gathered to support the brand when they have an antagonistic negative follower.

18. Set up brand monitoring

The first step in implementing social media monitoring is to create a brand monitoring system to help your users find your products. This can be done easily through social media sites. This can be done even easier using social media monitoring tools.

Customize the brand management software by streamlining to identify and listing posts containing specific words. This allows for quick identification of the most relevant information.

Besides generating positive comments about your brand, you can also use this method. If your questions need answering, create your own stream of content. Different streams help segment customers’ needs to prioritize urgent matters.


social media customer support

19. Be transparent

If you need a quick response, this does not necessarily mean you can easily solve customer problems in an instant. Instead of presenting false information, you should clearly explain what the customer is waiting for. Those who have waited too long for your product will be much more disappointed when your offer is not delivered. This person will really appreciate it. Tell us the reasons why it takes longer to resolve the issue.

20. Offer customer support in multiple languages

What if you’re trying to reach a specific market segment that speaks a different language? You could be missing out on a huge opportunity! by providing multilingual support, you can set your business apart in saturated markets.

Your team can build stronger emotional connections with customers by speaking their language, and you can attract new market segments that you can serve better. So if you’re looking to stand out from the crowd, don’t forget the power of multilingualism! 


social media feedback can be a double edge sword

21. Use social media to build relationships, not just for customer service

Social media has become an essential tool for small businesses. In addition to providing a platform for marketing and advertising, social media can also be used to build relationships with customers and create a sense of community.

However, some businesses make the mistake of using social media solely for customer service. While it is important to respond to customer inquiries and complaints in a timely manner, social media can also be used to proactively engage with customers.

For example, small businesses can use social media to promote new products, share tips and advice, or simply connect with customers on a personal level. In today’s digital world, social media is a powerful tool that should be used to build relationships, not just for customer service.

You can learn more about the do’s and don’ts about social media by reading our master guide on social media mistakes.


Providing excellent customer service to social clients can be a difficult task in its own right. Despite marketing efforts being effective at driving social traffic, social media customer care departments have to get to know customers who already socialize and interact.

Customer service is more important than ever, and social media is a great way to improve your customer service.

By being responsive, available, personal, human, helpful, empathetic, patient, and listening to your customers, you can provide excellent customer service. Implement these tips into your customer service strategy and you’re sure to see an improvement in the way your customers view your business.

No matter how good your social media customer service is, there’s always room for improvement. So make sure you’re always looking for ways to improve your service and make your customers’ experience even better.

With these 21 tips, you’re well on your way to providing outstanding social media customer service!


social media interactions are intricate
40 BIG Mistakes Brands and Companies Make On Social Media [MASTER GUIDE!]

40 BIG Mistakes Brands and Companies Make On Social Media [MASTER GUIDE!]


With social media, there are a few things brands should never share or do on the internet. It’s important to remember that social media is a public forum, so anything shared should be appropriate for a general audience.

When it comes to doing social media marketing or just straight sharing content on social media, brands should always think before they post. With so much noise on social media, it’s tough to stand out from the crowd.

By avoiding these common mistakes, brands can help ensure that their social media accounts remain safe and effective marketing tools for use on the web.

1. Sensitive data

One of the most important things to remember when posting on social media is that anything shared can be seen by a wide audience. This includes confidential information, as well as sensitive data. When sharing this type of information, brands need to be especially careful not to reveal anything that could harm the company or its clients.

Not doing so could cause harming your clients as well as yourself, losing customers, and ending up in court battling costly lawsuits.

2. Negative sentiment about the company or its products

Another thing to avoid when posting on social media is negative sentiment about the company or its products. This can include anything from complaints to outright bashing. Not only does this type of content reflect on the brand, but it can also damage to business relationships and cause customers to flee.

In order to protect your company’s image, it’s important to always keep social media content positive and upbeat. If there are problems that need to be addressed, do that doesn’t drag down the company’s reputation.

3. Copyrighted material without permission

Another thing to avoid when posting on social media is sharing copyrighted material without permission from the copyright holder. This can include videos, images, and even text. Not only is this a violation of copyright law, but it can also lead to legal trouble for the brand.

To avoid any potential legal issues, brands should always get written permission from the copyright holder before sharing any copyrighted material. This will help protect both the brand and the copyright holder in the event of any legal disputes.


Watch what you use and make sure it's your own content to avoid copyright issues

4. Anything inappropriate for a general audience

It’s important to remember that social media is a public forum, so anything shared should be appropriate for a general audience. This includes content that is obscene, violent, or derogatory. When posting on social media, brands should always keep these things in mind.

What may seem harmless or even funny to one person could have an inverse effect on another. So it’s always best to steer clear of anything that could be deemed inappropriate or offensive.

5. Politics or religion

One of the biggest no-nos for social media is discussing politics or religion. These are two topics that can lead to heated debates and cause division among people. As a brand, it’s best to stay away from these types of discussions to avoid any potential conflict.

Just like being at your friend’s house party, a social experience, it’s best to not engage in such controversial and divisive topics, as you’re only bound to piss somebody off.

6. Personal identification details

Another thing to avoid when posting on social media is sharing personal identification details. This includes things like your social security number, home address, and phone number. Not only is this information confidential, but criminals can also use it to exploit you.

To protect yourself online, it’s best to not post any personal identification details on social media. If you need to share this type of information, use a secure website or social media platform that is designed for sharing sensitive data.

7. Over sharing

One mistakes brands can make is over sharing. This includes sharing too much information about your personal life, as well as posting too many updates about your company.

When sharing content on social media, it’s important to balance providing enough information without overwhelming your followers. So make sure to only share the most important information and save the rest for another time.

Think about what your followers would find interesting and relevant.

8. Personal complaint and rants

Another social media mistake brands should avoid is posting personal complaints and rants. This can include anything from griping about a bad day to airing dirty laundry. Not only does this type of content make you look bad, but it can also damage relationships with your followers.

If you have something to say, say it constructively that doesn’t reflect on the brand. There’s no need to air your dirty laundry online where everyone can see it.

9. Blatant Self Promotion (B.S.P.)

Another thing to avoid when posting on social media is using it as a platform for sales and marketing pitches. This includes promoting your products or services, as well as trying to get people to sign up for your mailing list.

Not only is this type of content annoying, but we can also see it as spam. Instead, save your sales and marketing pitches for other channels, like your website or email newsletter.

Now does this mean you shouldn’t be promoting your product or business? Absolutely not! Just keep in mind, there’s a tasteful way to do it and there is a wrong.

While social media can be a powerful tool for marketing your brand, it’s important to avoid coming across as too sales-y. Instead, focus on providing valuable content your followers will appreciate. This way, they’ll be more likely to check out your products or services without feeling like they’re being pressured.

Tie in some cool visuals and humor for a chance at becoming the golden goose.


engage your audience, but don't blatantly self promote. Keep it quality.

10. Social media fails

One of the best ways to learn from social media mistakes is to read about others’ failures. Be keen on others mistakes and make sure to avoid them. Also, make sure your social media customer service is on point, as this directly ties into the success of your online presence being successful. Don’t feel like you’re walking on eggshells – the majority of what you’re going to share is probably OK.

11. Self-incriminating facts/ Self Defamation evidence

One of the biggest social media mistakes a company can make is posting self-incriminating facts. This includes things like admitting to violating social media policies or revealing confidential information.

When posting on social media, it’s important to remember that anything you say can be used against you. So if you’re not sure if something is safe to share, it’s best to err on the side of caution and keep it to yourself.

12. Negative or slanderous language

Another social media mistake brands should avoid is using negative or slanderous language. This includes things like making fun of other companies or employees, as well as spreading rumors and gossip.  It’s best you try and resolve matters behind closed doors and in private – LOL!

Not only does this type of behavior reflect on the brand, but it can also lead to legal trouble. So if you’re tempted to share some juicy gossip, be sure to think twice before hitting publish.


Mitigate social media mistakes and your gonna improve your social media marketing. Simple.

13. Scam giveaways and fake contests

One of the biggest social media mistakes brands can make is running scam giveaways or fake contests. This includes things like asking for too much personal information or requiring people to buy something in order to enter.

If you’re not going to go through with a contest, just don’t do it. There’s no need to waste your followers’ time and energy in a bogus contest. ”Even worse, show up at work to a stack of legal documents.

14. Neglecting your social media accounts

Social media mistakes can also include neglecting your social media accounts. This includes not posting updates or responding to comments, messages, and inquiries.

Not only is it important to be active on social media, but it’s also important to be responsive. This means responding to comments and questions in a timely manner. So if you’re going to be away from social media for a while, be sure to let your followers know.

The majority of platforms covertly monitor your response rate which in turn can potentially limit your reach and exposure.


Social media marketing mistakes don't include fraud, that's not a mistake

15. Irresponsible viral articles

Social media mistakes can also include reposting irresponsible viral articles or videos. This includes things like sharing content that’s inaccurate or offensive. There are plenty of quality trends going on in the world, and there are plenty of bad ones… or at least ones that don’t need reposting.

With social media, it’s important to be careful about what you share. So before hitting publish, take a second to read over the article or watch the video. If it doesn’t seem right, chances are it’s not.

16. Post a spelling mistake in a text

It’s easy to make a spelling mistake when you’re typing out a social media post. But if you’re not careful, thousands of people can see these mistakes.

Making a spelling mistake in social media can have some serious consequences. Not only will it reflect on your brand, but it can also lead to legal trouble. So if you’re not sure how to spell a word, it’s best to check with a dictionary or spell-checker before posting.

17. Messages from social media

When a company posts a message from social media, it can come across as unprofessional. This is because we often see social media platforms as informal spaces, while they perceive companies as formal organizations.

As a result, it’s important to be mindful of the tone and content of your social media messages. If you’re not sure if something is appropriate to share, it’s best to err on the side of caution and keep it to yourself.

18. Not having a social media policy in place

Another mistake that companies make on social media is not creating a social media policy.

This means that there are no guidelines for what employees can and can’t post on social media.

Not only is this a security risk, but it can also lead to negative publicity for your brand. So make sure you create a social media policy for your company and make sure all employees are familiar with it.

Social media policies are important for companies to have in place. This is because they help protect the company from any legal trouble that may come up as a result of social media posts.

When creating social media policies, it’s important to keep in mind the different social media platforms. For example, while a policy for Facebook may differ from a policy for Twitter, both policies should include things like guidelines for content and rules for using hashtags.

Social media policies should also include information on how to deal with critical reviews and complaints. So if you’re looking for some guidance on creating social media policies, be sure to check out our latest blog post.

19. Lacking brand consistency across social media

Another social media mistake that companies often make is inconsistency. This includes things like changing your social media profile picture or cover photo.

Not only does this make it difficult for people to know who you are, but it also makes you look unprofessional. So if you’re looking to create a consistent brand image on social media, be sure to stick to a few key elements and change them only.

A good common practice is designating a social media manager who handles all your social media marketing and can work within your social media campaign required guidelines to maintain your brand presence without and getting you more attention without the negative impact of brand inconsistency.

20. Including too much text in posts

With social media, less is often more. This means that you should avoid including too much text in your posts.

Not only is this difficult for people to read, but it also takes up valuable real estate on the social media platform. So instead of writing a long post, try breaking it up into several shorter ones. This will make it easier for people to read and they’ll be more likely to share it with their followers.

21. Posting without thinking

Social media is a funny thing. On one hand, it’s a useful tool for connecting with customers and prospective customers alike, sharing news and experiences, and staying up-to-date on current events. On the other hand, social media can be a mine field for your brand’s personal reputation.

One careless post can damage your relationships with these stakeholders. So before you hit “post,” take a moment to consider how what you’re about to share might be perceived by others. Because social media can make you look bad – really bad.

22. Not Following Social media best practices

As any social media manager knows, the landscape of social media is constantly changing. What worked last month may no longer be effective, and what was once best practice can quickly become outdated. This can make it tough to keep up with the latest trends, but it’s essential for brands who want to maintain a strong social media presence.

There are a few ways to stay on top of the latest trends. One is to follow social media influencers and thought leaders. These people are often at the forefront of new trends and developments, so by following them, you can ensure that you’re always up-to-date.

Another way to stay on top of social media happenings is to attend industry conferences and events. These gatherings often provide an opportunity to network with other social media professionals and learn about the latest things going on.

If you’re not sure what social media best practices you should follow, be sure to read our blog post on creating a social media marketing strategy for small business owners.

23. Buying followers

There’s no magic number of social media followers that will guarantee success for your brand. But there is one number that is almost guaranteed to lead to failure: zero.

Organic growth is essential for social media success, and that means building your following one follower at a time. Don’t be tempted by the shortcuts that promise instant results. These “quick fixes” are almost always more trouble than they’re worth. Buying followers is a prime example.

Sure, it might give your numbers a boost in the short term. But chances are, those purchased followers are bots or inactive accounts. That means they’re not engaging with your content, which means your posts won’t show up on Explore Pages or in your real audience’s newsfeeds. Purchased followers also make it difficult to measure your social media ROI, as we discussed earlier.

In short, buying followers is a social media mistake that’s not worth making.

24. Not measuring results

Social media metrics are important, but they’re not always easy to understand. For brands, social media success is often measured in terms of likes, followers, and engagement rates. But what do those numbers really mean? And how can you use them to improve your social strategy?

Likes, followers, and engagement are all important social media metrics. But they’re not the only ones. To truly understand the impact of social media on your business, you need to look at a variety of metrics. How many people are talking about your brand? How many people are clicking on your links? How much traffic is social media driving to your website?

These are just a few of the social media metrics that matter. By understanding and tracking them, you can improve your social media strategy and make sure you’re getting the most out of your social media efforts.

25. Not responding to comments or negative comments

Social media has given customers a powerful new tool to voice their complaints and praise for brands. And while some companies have been quick to embrace this new form of customer feedback, others have been slow to respond. Unfortunately, this reluctance can have some very negative consequences.

A study from Sprout Social found that not responding to customers on social media is linked to a loss of brand loyalty, an increase in anger from the customer and a lost chance to turn a negative into a positive. In other words, ignoring social media is not an option for brands that want to stay competitive.

Whether they’re good or bad, online reviews can have a significant impact on a brand’s reputation. And while some businesses choose to ignore them, the smartest brands see them as an opportunity.

When responding to negative comments, businesses should take the time to acknowledge the customer’s pain points and invite them to continue the conversation offline. This shows that you’re willing to listen to feedback and make things right. And when responding to positive reviews, businesses should express their gratitude and offer incentives for future purchases. This helps to create a cycle of positive reinforcement that can do wonders for your online reputation.

So next time you log into your Twitter or Facebook social media profiles, make sure you’re prepared to respond to your customers. It could be the difference between losing them or gaining a lifelong fan.


26. Not using social media to its full potential

While some companies are still hesitant to embrace social media, the truth is that there are many ways in which social media can help the business. For example, social media can be used to launch marketing and sales campaigns, connect with customers and potential customers, recruit new employees, promote brands, and provide training and development opportunities for staff.

In short, social media is a powerful tool that should not be ignored by any business. When used effectively, social media can help the business to achieve its goals and objectives.

27. Focusing only on vanity metrics

Social media data is often dismissed as “vanity” metrics—meaningless figures to avoid when trying to prove ROI. However, social media data can actually be quite useful for brands. For example, social media data can help brands understand how their customers interact with their content, what kind of content is most popular, and where their customers are located.

In addition, social media data can help brands track their customer acquisition and retention rates. While social media data may not be the most important metric to track, it can be a valuable tool for understanding your customers’ and your brand’s performance.

28. Not using social media for customer service

Social media has become a necessary evil for brands. On the one hand, it’s an incredibly powerful way to connect with customers and build relationships. On the other hand, it’s a 24/7 customer service channel that can be a bit of a headache to manage.

But social media doesn’t have to be a pain. In fact, when used correctly, it can be a great customer service tool. By monitoring social media channels and quickly responding to complaints and concerns, you can show other customers that you’re dedicated to keeping them happy. And that’s worth its weight in gold.

29. Not engaging with fans and followers

Social media has become an increasingly important part of the marketing mix for brands. In fact, social media is now considered being one of the most effective marketing channels. The reason for this is social media provides brands with an opportunity to build a stronger relationship with their customers.

Through proper use of their social media presence, brands can connect with their customers on a more personal level, which can lead to increased brand loyalty. Additionally, it provides businesses with an opportunity to increase word-of-mouth referrals. When customers have a strong relationship with a brand, they are more likely to recommend the brand to their friends and family.

Finally, social media can also lead to increased sales for brands. When customers have a strong relationship with a brand, they are more likely to make a purchase from the brand.

So if you’re not engaging with your fans and followers on social media, you’re missing out on a big opportunity to connect with your customers and increase sales. Remember, it’s a two-way street.

30. Posting the same content on all social media platforms

One such mistake is cross-posting, or sharing the same exact post on multiple platforms, such as using the same text on Facebook and Instagram. When the content being posted is not appropriate or relevant for its intended audience, it can make the brand appear careless and unintentional. Worse yet, it can alienate potential customers and damage the brand’s reputation.

So before you hit that “post” button, think about whether the content you’re sharing is truly appropriate for both Facebook and Instagram. If not, it’s better to share it on just one platform.

31. Not measuring the ROI of social media

In order to make the most of social media, it is important to make an effort to first calculate how much you are spending on it. This includes not only the direct costs of running social media accounts but also the opportunity cost of time spent managing them.

Once you have a clear understanding of the costs, you can then define clear social objectives that connect to overall business goals.

Finally, track metrics that align with your objectives and create an ROI report that shows the impact of social media on your bottom line. By following these steps, you can ensure that social media is working for your business.


Social media marketing means your keeping the negative impact of negative comments of users in check. Handle your customer service correctly.
Negative comments require more attention from your social media customer service

32. Not using social media for recruitment

It’s no secret that social media has changed the way we do business. From networking to marketing, social media has transformed the way companies operate. Now, it appears that social media is also changing the way companies recruit new employees.

There are several reasons social media is an excellent tool for recruiting. First, social media allows companies to reach a wider pool of candidates. In the past, companies were limited to advertising open positions in local newspapers or job boards. But with social media, companies can post open positions on a global stage. This gives them access to a much larger pool of applicants.

Second, social media allows companies to get a better sense of who candidates are as people. In the past, companies had to rely on resumes and cover letters to get a sense of who candidates were. But with social media, companies can see how candidates interact with others, what kind of content they share, and what their interests are. This allows them to get a better sense of whether candidates would be a good fit for the company.

33. Not using social media to build relationships with customers

Social media has changed the way that brands and customers interact. In the past, companies would rely on customer surveys and focus groups to get feedback about their products and services.

However, social media has created an environment where customers are much more likely to provide feedback on a brand’s performance. In addition, social media has also made it easier for customers to find and contact brands.

As a result, social media has improved Customer Relationship Management by making it easier for customers to interact with brands and providing more opportunities for feedback.

34. Not using social media for marketing

You’re scrolling through your Facebook feed when you see a post from your favorite clothing store. They’re having a sale on items that are just your style. You click the link and check out the items, but decide not to buy anything today. Little do you know, by clicking that link, you’ve just given that store valuable information about yourself.

See, social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so they can create a better marketing strategy to attract such customers.


Keep users interested without sacrificing quality

35. Not using social media to learn about customers

With the vast amount of data that social media produces, brands can now get a more accurate picture of who their customers are, what they want, and how they feel about the brand. However, social media is not a silver bullet; it takes strategy and careful execution to use social media effectively to understand customers. Here are three social media strategies that brands can use to better understand their customers:

Pick the correct channel:

With research, you’ll discover that certain social media platforms are used by certain demographic groups. This is important information for brands because it allows them to choose the social media channels that will reach their target audience. For example, if your target audience is teenagers, you’ll want to focus on social media platforms like Snapchat and Instagram.

Use social listening:

Social listening is monitoring social media platforms for mentions of your brand, product, or industry. This is important because it allows you to track how customers feel about your brand and what they’re saying about your competitors. It also allows you to quickly respond to any bad reviews.

Analyze social media data:

In order to effectively use social media to understand customers, you need to use audience insights and analyze the data that it produces. This data can be used to understand customer sentiment, identify influencers, and track the success of marketing campaigns hand help you better understand your target market.

36. Not using social media to create a community

Social media has become an increasingly important part of marketing for brands. However, many companies make the mistake of not using social media to create a community. This means that they’re missing out on the opportunity to connect with customers and get feedback from them. 

For example, on Facebook you can create a Facebook page for your company and invite customers to join. This is a great way to connect with customers and learn about their brand loyalty. By using social media to create a community, you’ll be able to get feedback from customers about your products or services. 

37. Not using social media to drive traffic to your website

These days, social media is said to be the primary source for generating eCommerce traffic. That’s because social media platforms like Facebook and Instagram have such a large reach, and they’re only getting bigger. Plus, social media users are much more engaged than traditional media users, making them more likely to click through to your website and purchase something.

Small business owners in particular can benefit from this approach, as they often don’t have the budget to invest in paid advertising. So if you’re not using social media to drive traffic to your eCommerce store, you’re missing out on a huge opportunity.

38. Not using social media to create engaging content

Social can be used for more than just promoting your products or services – it can also be used to create engaging content that will resonate with your audience.

Think about the kind of content that would be interesting or useful to your target audience, and then use social media to share it. This could include blog posts, infographics, images, videos, or anything else that you think would be valuable to your audience.

39. Not using social media to monitor your competition

Sure you can be using your Instagram account to post your photos from the company holiday party yesterday, or you can use Facebook to help build your funnel and get more sales, or even be on Pinterest pinning pins that engage other users, but are using it to spy on competitors? No? Well, maybe you should!

Make use of the possibility you have with social and do some research on what the other brands in your niche or in your industry are up to.

Now does this mean you need to make fake accounts (create another social media handle) just to do this research? N

On Twitter, you can follow your competitors and see what they’re up to. By using social media to monitor your competition, you’ll be able to get an edge over them and stay ahead of the curve.

40. Posting at the wrong time

By posting at the right time, you’ll be able to reach more people and get more engagement.

If you post updates early in the morning, they might get lost in everyone’s newsfeeds. Or if you post updates late at night, people might be too busy to see them.

This means that they’re not taking advantage of the opportunities that social media provides for timing their posts.

For example, on Facebook you can use Insights to see when your fans are online and schedule your posts accordingly.

In order to get the most out of your social media marketing, you need to post updates at the right time. So do some research to find out when the best time to post on each social media platform is.


So there you have it, 40 of the biggest social media mistakes that brands should avoid. By being aware of these mistakes, you’ll be able to create social media content that’s both effective and safe.

Brands should avoid making these common social media mistakes in order to protect their image and avoid any legal trouble. By following these tips, you can help ensure that your social media posts are both effective and safe. Posting the right content at the wrong time can be just as harmful as not posting at all!

If you need help with your social and want to avoid these mistakes and more with your brand, contact us to help you and your business achieve its best possible results.

The BEST Social Media Marketing Strategy For Small Business Owners

The BEST Social Media Marketing Strategy For Small Business Owners

Using social media to build and improve small to medium growing businesses takes away some guesses. Putting together good social media strategies is important in making them successful. Social media is growing rapidly and has reached 65% of the population. Facebook, TikTok, Twitter and Instagram have become so popular online that businesses simply cannot ignore them.

It takes many opportunities to be heard by customers. Just a decade ago, you had to have a minimum of 5 to 8 touchpoints with customers. Today, we are at a staggering 18 to 24 touchpoints. That’s how many times a prospect needs to see your posts or ads before you’ve established any sort of meaningful relationship with them. The average person is spending over 145 minutes online daily! That gives you ample opportunity to get the interest of potential consumers in your business.

In the following article, we’ll go over some social media tips, touch on Social Media Marketing strategies, and discuss some of the social channels available to small business owners. We’ll also discuss what makes the most sense for managing social media for small businesses to channel traffic to websites, increase brand values, funnel lead generation, and ultimately increase conversion rates.

What is Social Media Marketing (SMM)?

Don't try my spelling

First, know this: social networks are essential in modern consumer life. Internet users typically have over 5 social networks that they check almost every day. Consumers also tout their latest purchases or dissatisfaction with companies on the daily. Just as a specific example, many users spend about 2 hours per night on Facebook. That also includes “checking in” and leaving reviews for local businesses.

While originally these channels allowed people to share and connect life moments, they quickly became indispensable tools in a digital world for businesses who need help to target their targeted market.

Today, businesses of all sizes and industries need SMM to succeed. The social aspect is crucial to success in today’s digital age. It allows you to connect and engage with potential and current customers like never.

Through social media marketing, businesses can interact with their target audience on a more personal level, build relationships, increase brand awareness and trust.

Yeah, But…Why SMM? Value of SMM for Small Businesses

Does SMM make sense for small businesses? The short answer is yes. The longer answer is that SMM is one of the most cost-effective and efficient ways to connect with your target audience while boosting your brand awareness and reputation. It levels the playing field for small businesses who might not have the same budget as larger businesses to promote their products or services.

A social presence and marketing program will help you: besides these obvious advantages, it is important to emphasize what makes SMM distinct from other digital marketing channels. Using multiple touchpoints on the different platforms will boost the loyalty amongst the audience.

If you are a small business owner, you may have worn more hats than a Doctor Seuss character. I was stunned by how much most entrepreneurs have on their plates. It appears there’s not even enough time to put social first on your list if you are running a scale startup. However, when we think of the incredible Stephanie, there is no barrier to maximizing social media.


What Can Social Media Provide For A Local Small Business?

What are social media advantages? This is a good way to put your product or service out there…. The price is cheap to keep your business at the forefront of the prospect’s mind. Gaining qualified leads over your competitors can be helpful. It also helps you get more traffic online, making it the most effective method of searching for content and communication is quick.

How Social Media Is Helping Businesses?

The internet has become an integral part of social media culture. You should absolutely use this tool as part of a marketing plan for your business. Alone, it can no longer be used for business expansion. Using it, for example, can help increase your customer engagement and increase the effectiveness of your products and services.

In the short term, it is possible that SMM can be used by small and even local businesses to increase revenue at an affordable price. 80% of small companies believe Social Media helps increase sales. Within 5 years, 73 percent have seen ROI from a social media campaign.

But social media is not just about making sales. It can also create a community of customers and fans who are interested in what you do, and it can help you connect with more people in your industry. When used correctly, social media can be an incredibly powerful marketing tool for small businesses.

Define Your Social Media Strategy — and Set Your Goals

How hard can this be?

SMM strategy can intimidate, so setting business goals keeps it realistic. SMART goals can be measured and achieve relevant timely results. Apply this strategy to social marketing by incorporating social media goals specific to your business. You could even look at logging the number of social followers month after month.

Ideally, this is an early introduction to creating a social strategy that will help you identify the goals you need to achieve. You can also track your progress and use these metrics for the building of your future projects.

Setting Social Goals For Your Small Business

I talked with a lot of SMM professionals who aren’t convinced they can impact businesses. It was often a result of no knowledge of what a specific goal would look like. Most of the time, they found it difficult because the business owners weren’t sure exactly what actions they wanted to drive.

Setting the ideal goals for your social media strategy can help you prove success, and help you determine what techniques work. It’s a lot more convenient and efficient way to increase social visibility.

Choosing Goals Based On Your Funnel

It doesn’t always mean you’ll be wasting time on social networks and just posting the wrong things. Neither your customers nor your publisher will benefit from social networks promoting your content only.

Too many promotional ads have been proven that consumers don’t follow your website. Instead, it’s best to look at your online profile in a funnel-like way. Yes, publish content for marketing. But the problem is not just that. As we enter our funnels, the more we have to respond to our customers and build good relationships. Instead, use social media just as a gateway to create a smooth transition for your followers to ultimately end up in your funnel and ultimately leading towards more sales.

Just need one, Good Smart Idea....

Choosing Goals By Industry

No matter what industry you’re in, SMM can be a valuable tool. The key is to set goals that are specific to your industry and that will help you achieve your overall business objectives.

There are a few industries where SMM is particularly well suited. Here are some examples of a few industries, though certainly not limited to, and how small businesses have found success with SMM:

– Retail: Use it to drive traffic to your store or website. Offer discounts and promotions to encourage people to buy from you.

– Food and beverage: Share photos and recipes, and use it to create a connection with your customers.

– Health and fitness: Use it to share tips and advice, and to connect with your customers.

– Travel: Use it to share photos and videos of your travels, and by promoting your tours and packages.

The bottom line is that SMM can be a valuable tool for small businesses, regardless of industry. The key is to set specific goals that will help you achieve your overall business objectives.

If you want to sell a product, social can be a great way to get the word out there and generate interest. If you’re trying to build brand awareness or establish yourself as an expert in your field, it can also be helpful. But if you’re just starting out, it’s important not to spread yourself too thin — focus on one or two social platforms and do them well, rather than trying to be active on all of them at once.

Pick a niche, any niche. Any industry. ANY industry??? Hmm....

Choosing Goals By Studying Your Peers

A great way to set social media goals is by looking at what other businesses in your industry are doing. Not only will this give you an idea of what’s possible, but it can also help you benchmark your own progress.

For example, if you’re a small retail business, look at some of the bigger retailers in your niche and see how they’re using social media. Are they focused on selling products? Building brand awareness? Engaging with customers? All the above? Once you have a good understanding of how they’re using social, you can think about how you can do similar things for your own business.

Of course, it’s important to remember that every business is different, and what works for one might not work for another. But looking at your peers can give you a starting point for setting your own social media goals.

Hey, what are you doing over there?

Work Smarter Not Harder With SMART Goals

SMART Goals are a set of objectives which meet five criteria in order: Specific, Measurable, Attained, Relevant & Effective. These goals will help you focus on your SMM campaign. Let’s see the best answers to your questions about SMM. Tell me the main reason for your social network?

Set up a goal that you can achieve by using a specific channel. Some small business owners just want to get in touch with customers, while others focus more on increasing sales.

Who Does Your Social Media Strategy Target?

bulleye, says I

Understand Your Audience

Using SMM for small businesses involves understanding their customers and posting about their needs. How can we improve our social media presence and influence our clients? Find out about the accounts they’ve read, what posts and shares are liked. This helps them understand why they matter.

Gauge Your Small Business Social Media Audience

SMM can also be useful for gauging customer sentiment. If you’re considering introducing a new product or service, it can be a great way to get feedback from your target audience before you make a final decision.

You can also use it to collect feedback after you’ve launched your product or service. This can help you determine whether you need to make any changes based on what people are saying.

Overall, it is a great way to connect with your target audience and learn more about their needs and preferences. By using SMM correctly and maintaining a social presence, you can create a strong connection with your customers and build loyalty that will help your business grow.

My brand voice wears, loose, baggie clothes I picked up at the boutique down the street. Oh, and pink.

Define Your Brand Voice

Your brand voices are the same as the personality of your company. And the differences can be different. What better way to build brand awareness and also boost brand loyalty than to do it through your SMM.

Let’s consider a Washington Post example. They were struggling to attract a younger readership base, so they decided to try and integrate SMM and attract a younger demo. One way they did this is by creating content on social targeted towards that demo and on a platform they might frequent, such as using TikTok for humor and for entertaining videos.

Find The Right Social Media For Small Business

What Social Platform Should Small Business Owners Use?

When you’re a small business, it’s difficult to know which platforms are worth your time and effort. With so many social networks out there, it’s tricky to decide where to focus your resources. But don’t worry–we’re here to help! In this article, we’ll give you some quick tips:

  • The first step is to figure out which social networks your customers are using. You can do this by conducting a survey or by checking out your analytics data. Once you know which platforms your customers are using, you can focus your efforts on those platforms.

  • Another important factor to consider is what kind of content you want to share on social media. If you’re not sure what kind of content would be most effective, look at what your competitors are doing. See what kinds of posts are getting the most engagement and try to replicate that in your own SMM strategy.

  • Finally, make sure you’re staying up-to-date with the latest trends. Platforms like Facebook and Instagram are constantly changing, so it’s important to keep up with the latest news and updates. This will help you make sure that your strategy is always on point.

By following these tips, you’ll be well on your way to choosing the right platforms for your small business.

Just know, each social networking site has its advantages and disadvantages; so it’s important to choose a method carefully and make the right choices. Start using platforms that suit your business needs and save time.

Now, let’s look at some platforms available…

Hello, my name is Facebook.


Facebook is a widely used social networking site which provides a wide range of services to promote brand image and brand identity. Facebook’s ecommerce site offers many specialized e-commerce options — and offers some of the most advanced targeting advertising social tools.

Facebook has a range of features – from Messenger Room to live events, as well as group chats and emails. Facebook also offers great insights into your followers. It is by far one of best social platforms a small business can be using.

#hashtag and release me


Twitter allows users to send quick and shareable messages, this makes Twitter an ideal place to announce business news, articles or blogs, and customer service. Twitter can help you get connected fast in real time and is the ideal platform for companies offering lots of information to discuss. In particular, drink brands like Innocent Drink regularly use Twitter in communication and answer questions.



YouTube has been built to allow users to upload long video files up to 128GB (or 12 hours!). Video content could make for incredibly educational information–like tutorials, style advice, and transformations. Later also used the platform to provide video content for other social platforms.

The YouTube channel often takes more time and effort to use than others. YouTube is primarily a search engine, meaning that people who search for your site will find it more appealing and will engage with your content.

Link it if you think it


LinkedIn has the potential to help build a network to grow your business. Often compared to Twitter, LinkedIn has become a popular tool for sharing company news stories. With 723 million people in 76 countries and new social and interactive features, the platform is a platform you should use your next strategy.

Now that you understand which platforms are available, choose the one relevant for the industry. Do not fear starting with a single or two — it helps to concentrate your energy where it is best used.

The time is ticking to get on TikTok. Like, now. Stat.


Did you know TikTok is now the most visited website, surpassing Google, on the planet? TikTok offers video and content that businesses can use to show how their product operates, provide behind-the-scenes feedback, and help with trending issues. TikTok’s younger audiences make it a great tool to market businesses to Gen X, but the market of Millennials is moving fast.

Everyone and everythinhg is #onthegram. Or so it may seem.


As a visual platform, Instagram provides an effective way to showcase your product or service. Very good site for growing a community who loves your company. Instagram also offers many ecommerce features that make converting a follower into a buyer easy as ever.

Instagram is also famous for having an enormous influencer network. Sponsoring a blog post is one of the best methods for attracting broader audiences and potential clients by using the power and influence of an influence-based business. Instagram is also the perfect place to find user-generated information (UGC) related to your products.

Pinterest pins or just pins?


Pinterest’s visual exploration platform makes for a great way to reach new audiences with relevance and creativity. In addition, the entire experience is clickable, allowing a browser to convert a customer easily. On a new Pinterest page, the user has pinned images that link to a page or website.

Pins, as they’re known on this social media network, are usually visually attractive and links usually lead directly onto a website and / or product webpage. The website is an excellent platform to drive visitors to shopper sites and companies can make boards containing a wide range of curated pins — so that your audience can quickly discover the relevant pins they need. Later has an exclusive product to assist you in growing your business with Pinterest.

Tips To Always Be Communicating Effectively

Start Conversations

After understanding what audiences like, join the conversation. Your postings may be informative or both, but always include actionable messages. Learn how to get your fans to understand you better. Tell me something that stirs emotions in the room.

Whatever the field of your business, it has a particular aspect of what your ideal clients want. You sell people’s confidence and increase customer satisfaction as with quality content. Those things stimulate the emotions.

Showing pictures of people that purchase or are satisfied customers is one way to trigger emotions.

When you post on social, always remember to use a human voice. People like to feel like they are talking to another person, not a faceless corporation. Make sure your posts are personable and friendly, and you will be more likely to have users engage with and share your content.

How is joining their conversations already going on? I am curious. A common mistake companies make on social (media) is that they don’t even mention it. They publish about the product and services they have and they neglect to provide services to their customers.

Create and Manage Your Posts

Making and managing social media posts for your business does not have to be a daunting task. In fact, with a little of organisation and the help of some great tools, it can be quite simple and even fun!

Here are some tips on how to make and manage social media posts for your business:

  • Plan: One of the best ways to make sure you are consistently putting out great content is to plan ahead. This means knowing what kind of content you want to post, when you want to post it, and which platform(s) you want to post it on. Not sure where to start? Check out our social media content calendar template!

  • Make use of social media tools: There are a ton of great social media tools out there that can help you save time and energy for making and managing your posts. By far, our favorite is Sprout Social, because of the tools and features it offers (including in depth competitive research).

  • Use visuals: Adding visuals to your posts is a great way to make them more engaging and eye-catching. Be sure to use high-quality images (avoid using blurry or low-resolution photos) and consider using video or infographics as well. We are big fans of Envato Elements because of the insane catalog and unlimited downloads, for a cheap price.

  • Keep it short and sweet: People have short attention spans, so it’s important to make sure your posts are concise and to the point. Try to avoid rambling on or including too much information in each post.

  • Engage with your audience: Social media is all about engagement! Be sure to respond to comments and questions from your followers in a timely manner.

When Is The Best Time For a Small Business To Be Posting Content?

Because your target audience checks their social pages daily in the evening, tailor share content accordingly. Almost every channel has their own best times to post a video on a social media site.

Many business owner’s questions about the frequency of posts to their accounts are often overlooked in their Social Media Strategy. It varies!…It varies depending on the platform you use. Tuesday, for example, is also an awful day for Facebook content, but may be a good day for LinkedIn content.

The social media landscape is constantly changing, so it’s important to keep up with the latest trends. As a small business, you may wonder how often you should post on it. To help you determine the best frequency for your business, we’ve compiled some posting tips that will help you maximize your SMM efforts:

Post 1-2 times per day

It’s recommended to post 1 time per day, and only 2 times per day. In fact, some studies have even found a drop in engagement if you’re posting more than that… so don’t get too post-happy. Aim for quality over quantity.

Regardless, posting regularly shows potential clients that you’re genuinely serious about them.

Experiment with different frequencies

Not everyone is the same, and not everyone consumes social media in the same way. You may need to experiment with different frequencies to see what works best for your business.

Post when your audience is most active

To get the most out of your posts, post when your audience is most active. For example, if you’re using Facebook, post on Thursday and Friday evenings. If you’re using Twitter, tweet during the morning and evening hours.

AGAIN: Use social media management tools

Scheduling your social posts ahead of time can help you stay consistent with your frequency, and it also frees up more of your time to focus on other tasks. Later allows you to upload photos in batches or discover awesome content on UGCs.

Again, posting regularly on whatever platforms you decide in your Social Media Strategy is important for small businesses. By experimenting with different frequencies and posting when your audience is most active, you can maximize your SMM efforts and see better results. Try using a social media management tool like Sprout Social to help you stay on top of your posts!

Create A Social Media Calendar / Content Calendar

A social calendar can be extremely helpful when doing SMM. Having a set schedule and content created ahead of time, coupled with good scheduling software (if the platform doesn’t enable it), can really save you time in the long run.

When creating a content calendar, it’s important to consider the different social media platforms you’re using, as well as the best times to post for each. When outlining your content calendar, you’ll also want to make sure you’re including a variety of content types, such as blog posts, images, and videos.

Social Analytics and Reporting For Small Businesses

Ready, set, fire

SMM goals and achieving them is one thing. Monitoring progress is one another thing altogether. Social analytics is how you can analyze and improve your social marketing campaign by tracking your accounts.

Social analytics are widely used in social marketing. Native networks can help monitor your online presence, but if your goal is to gain deeper data and insight into the network you are using and the profiles you are targeting, it will be necessary. Listed below is the best information you can get from social networks.

Engagement Rates

An effective social media marketing campaign can be defined by many metrics, but none more clearly than if your engagement rate is . Engagement rate simply means what percentage of people are interacting with your social media posts. Differing from impressions, this not only tells you if someone has seen your post, but has either clicked on it, clicked on a link in your post, shared it, or even replied to it.

Good valuable content, as well as providing informative content, are just two of the ways you can boost engagement.

Competitive reports

Make a quick comparison of your competitors. In order to assess your social media campaigns, it is important that you know what your competitors are up to on their social media.

This can be easily done by analyzing social media posts, looking at social media analytics, or conducting a social media audit. Ultimately, the point of all this is to see how your small business stacks up against other small businesses in your niche.

Just taking a picture for the gram of my scrambled eggs with cheese and a side of #hashtags

Hashtag reports

Keep track of which hashtags are being used most often, and how many times they’ve been used. This can be helpful in identifying trends and potential influencers.


Track when your brand is being mentioned online. This can help you determine which social media platforms are most effective for promoting your brand. Knowing if your campaign or company is on the tip of your customer’s tongue is useful.


Monitor social media trends to stay ahead of the curve. Monitoring trends can give you ideas for content and help you identify which social media platforms are best for promoting your brand.

In addition, be cognizant of industry trends within your own niche. If you are a local business, perhaps there is a trend or occurrence in your area that helps to ride the local wave with.

Are you taking advantage of Small Business Saturday and building that into your content calendar?

Keyword reports

Find the most common topic and hashtags in your industry, then apply these statistics and develop content for audiences who may be interested.

For this you’re going to be using certain keywords tools. Some simple ones can include Keywords Everywhere, ranging to more complex ones likes Surfer SEO, Ahrefs, or SEM Rush.

Engagement rates by time and day

Find out what days or times of the day are more or less productive and how you allocate your resources for your job well. This is also important, as different times can have different results across social media networks.

Send messages

Sent messages report is a way for social networks to aggregate the best messages to your audience. Direct messages can turn interested parties into potential customers, if done right.

Paid reports

This is going to give you an idea of the success rate of your ad spend besides your organic social posts. We’ll diver further into some of the best way to use paid SMM in the next section.


Pay Per Click, but only if you can be social

Growing Through Paid Posts

Every time algorithms change, businesses feel nervous about how they are reaching their audience organically. What’s going on in our minds with “the numbers”? Sometimes, though, it’s much easier to gain progress towards your goals with a minor investment. In fact, when you think about it, putting up a little to reach a warm crowd might yield better outcomes than trying to contact a person without knowing you.

Look, if you’re a small business, try to target specific demographics or interests, and you can specify the social media platform on which you want your ad to appear. Paid social media also allows you to track how many people saw your ad and clicked through to your website or social media page.

Paid social media can be a great way to grow your social accounts. It allows you to reach a wider audience and can help you grow your social accounts faster. Here are some of the top strategies or things you can do when using paid social media to grow your small business:

Use Sponsored Posts To Increase Your Reach

Sponsored posts are a great way to reach a wider audience with your content. You can target specific demographics or interests across whatever your niche is, and you can specify the social media platform on which you want your ad to appear. Sponsored posts also allow you to track how many people saw your ad and clicked through to your website or small business social media page.

Target Specific Customers With Paid Advertisements

Paid ads allow you to target specific customers with your content. For example, you can target people who live in a certain area, or who have visited your website in the past. You can also target people who have engaged with your social media posts in the past. Paid ads allow you to reach a specific audience that is likely to be interested in your product or service.

Try Using Paid Social Media to Grow Your Audience Quickly

Paid social media can also help you grow your audience quickly. You can target people who are not already following you, as well as even reach a wider audience than you would with organic posts. For example, you can run a “paid Likes” ad campaign on Facebook to help drive the number of likes and followers to your Facebook page.

Use Paid Social Media to Boost Your Engagement Rate

Paid social media can help you boost your engagement rate. As mentioned, when you use paid social media, you can target specific demographics or interests. Once you figure out which platform you’re going to use, spend some time just learning the ins and outs of what seems to work on it. Learn what your competitors do, or even other small businesses in other niches.

Note ideas that seem to work for others (based on the type of engagement where you see success), and don’t be afraid to employ similar tactics on your page. Just don’t steal someone else’s idea outright and attempt to be as authentic as possible. This will go a long way for your business.

Paid Social Media to Help Promote Your Events

Have an event coming up? Excellent! You better definitely consider using paid social media to help promote it if it’s open invite. Couple event invites of your subscribers and followers with targeted ads set to make sure all their friends get the memo as well.

Use Paid Social Media to Drive Traffic to Your Website

Paid social media can help you drive traffic to your website. The idea is to target specific demographics or interests, and you can specify the social media platform on which you want your ad to appear and drive traffic to customized landing pages on your website for the optimal paid social funnel.

Using Paid Social Ads to Increase Brand Awareness

Brand awareness is key to any small business. As a small business, you want people to be aware of your product or service and what you offer. Paid social media can help increase brand awareness.

Get More Leads With Paid Social Media

Paid social media can help you get more qualified leads. A well curated social media funnel with various levers can and often results in those leads for the internet and social media marketing masters of the craft. Using paid social is just another cog wheel in their complex lead funnel operation.

its not lead generaton, its paper generation

Using Paid Social Media to Simply Increase Sales

SMM can help you in driving sales. Whether it’s the announcement of a short-term sale, product availability of a hot product back on the market, or just a sneak peek at some new product launch, paid advertising on social can almost guarantee you to reach the audience and increase your sales.

Use Paid Social Media to Build Relationships

Small businesses have a unique opportunity with social media. While larger businesses have to worry about saturating the market with content, small businesses can focus on building relationships with their followers.

One of the best ways to do this is by using paid social media, especially with potential new customers.


Some Parting Tips

Experiment and pivot

Remember, your initial SMM strategy might not work. The same plan won’t work for everyone. So what do you do?

Try something new!

All marketing for small businesses should include an amount of quantitative and qualitative testing. Use different approaches, different information on other platforms.

Show different ads to different audiences. Examine which plan has performed most well and which has gotten the greatest engagements first. Take advantage of the free analysis software that is embedded within every social network. The data is easily accessible for the conversion rate.

Do Few Things But Do Them Well

Some businesses feel they need to turn into media companies promoting blogs and podcasts so they can be on top of everything. These companies try all social media marketing techniques and spread themselves too thin to their audience. Are there results to be had? Sure, but in doing too many things, they diminish the effectiveness of their SMM plan.

So it is important to start off by learning the basics and then grow up. Using social networks such as Facebook and Instagram can make your business grow much easier than using them all. Keep the importance at the top of your mind.

Play well with others. Just not all of them

Work with others in your industry

Connecting with people from the same industry can help you gain new clients. Make sure you’re working with a person who is an influencer or someone you respect within your space.

Share your information with your industry community. But it does not mean you should share direct competition. Find out what your industry thinks about it. Social media does not simply provide information to clients, but also helps in broader discussions about them.


Social Media Marketing is a great way to build relationships with customers. It’s useful so that you can target specific demographics or interests, and not to mention, you can also specify the social media platform on which you want your ad to appear.

Even more usefully, paid social media also allows you to track how many people saw your ad and clicked through to your website or social media page.

We’ll help you —

If you’re looking for social media marketing help, Good Smart Idea can assist you with developing a social media marketing strategy that meets your small business’s specific needs. Contact us today to learn more!Like the sign says...